Your Newsletter Should Link

Lately I’ve been trying to pay close attention to newsletters and marketing materials that catch my eye. There’s a very fine line between the emails I immediately throw away and the ones that are effective enough to survive the impulse trash action, and I’d like to better understand why certain things make the cut.

I received an email today from Countly1, a company building real-time mobile analytics services. The email was really well done. It was brief but clearly explained some new features, it included a pretty screenshot, and it left me curious to find out more. Excited about checking these guys out again, I searched for the link.

There was no link.

I had to Google them. They have no idea my visit was because of their newsletter.

  1. It seems reasonable to not link, since their own newsletter didn’t bother, but here you go